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Struggling on launching our beauty brand

Hello, We have launched our brand in France in the beauty industry a few weeks ago but we are struggling on being profitable. We are working with many influencers but the results are decreasing each day. We are selling a facial cleansing brush with the USP "Purify your skin in less than 2 minutes" but I think that it's not the need that my prospects have. Can someone help me please? Thanks…

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Serena De Maio, Your Tell You Like It Is Marketing Expert, Award-winning Marketer, $30M+ in Managed Ad Spend. answered:

hi Yazid, I'm sorry to hear but good for you for realizing quickly that this is not working. The resons could be so many: wrong product, wrong pricing, wrong audience, wrong influencers, too high competition... It's worth jumping on a call for this kind of questions, happy to do so (and since this question was asked quite some time ago, happy to jump on a call in case other readers than Yazid might face the same issue).

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