There are multiple ways to increase sales. These are some initial thoughts, and happy to get into additional details on these --
1. Facebook ads (we are currently running this for one of our portfolio companies and seeing really good conversions/cost of conversion)
2. Google ads
3. Pinterest
4. Website optimization -- if you have a website, this is a critical area you can optimize to get maximum sales conversions
5. Email -- this is one of the best ways to get sales and conversions. For our latest client, this is the #1 sales channel in terms of performance