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Marketplaces: What is a go-to-market strategy? How can I create one?
JK
JK
Jason Kanigan, Business Strategist & Conversion Expert answered:

Go to YouTube and search for "Steve Blank customer development". Watch two of his lectures so you get the point. Buy the book Business Model Generation and learn about the business model canvas.

Founders are all delusional. We need to confirm or deny our vision by actually talking with potential customers. Yet few want to do this.

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