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Marketplaces: What is a go-to-market strategy? How can I create one?
JZ
JZ
Janusz Zdrojewski, Technology, Innovation, Digital Transformation answered:

Succinctly: it's the whole of your sales strategy along with any complementing initiatives and approaches. E.g. partnerships which help you drive sales forward. I'd recommend reflecting on the business/revenue model when thinking about your GTM - the two must be in good sync and mutually supportive.

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