A go to market strategy is a tactical action plan that outlines the steps necessary to succeed in a new market or with a new customer. It can apply to pretty much anything, from launching new products and services, to re-launching your company or brand, or even moving a current product into a new market. This means your go to market strategy needs to be comprehensive enough to be valuable, yet agile enough to be updated as you get customer feedback. A go to market strategy serves a couple of purposes. First, it clarifies why you are launching your product, who it is for, and how you are going to tackle the never-easy job of getting them to engage with and buy it. Second, it forces you to think through all the issues your customers will face when presented with your product.
You can read more here: https://plan.io/blog/go-to-market-strategy/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath