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Digital Marketing: How do reward app companies get paid for consumers scanning receipts? How do they turn that into revenue? Are they selling to data brokers?
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Syed Zeeshan, answered:

Reward app companies get paid for consumers scanning receipts primarily through affiliate commissions paid by the brands they partner with. Additionally, they may make money through interchange fees. Generally, they do not sell data to data brokers, but may use data collected from the scanned receipts for targeted advertising purposes.

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