Question
Hi everyone,
Campaign: Search
Keyword Planner Competition: Low
Keyword Planner Estimated Bid: $20
Actual Ads when searching on Google: No Ads
So this is quite a unique situation for me, those keywords have no competitor ads shown in the targeted area(checked with Google location changer).
I guess, Google applied the Ad Rank Threshold to decide a high bid for that keyword, because those search terms belong to a new trend and are highly commercially valued.
I did a total of $100 test to be statistically significant for the CPC results, but it doesn't look to be less than $1.5.
On the other hand, the conversion rate is around 5-7%.
But with my AOV being $64, I need to lower my CPC to keep a positive ROAS.
I can do some product-wise changes such as bumping the price up or adding some upsell to the order.
But what about keeping the offer the same and doing some revising on advertisement?
I would like to hear your thoughts about the advertising-side.
What would be your next move in that situation?
Thank you for your suggestions!
Answer
