I maintain three businesses and I use wix.com for each one. With Wix I am able to choose from a plethora of templates (tailored to suit the category my business falls in) and from that template I can easily manipulate the website via Wix Editor. It is very user friendly and has a very extensive help center for every function on the website.

I like Wix because when my customers place orders, Wix automatically sends a thank you email, I can easily send out tracking numbers and if for any reason (God forbid) I'd need to give a customer a refund there's a button literally that says "Refund." Wix is as simple as it gets and your websites can still look professional and get everything you need done from displaying your products, to highlighting your services, to setting up booking for clients. It's that simple.

You can check out my websites for reference:

C&C Professionals
Brand Development and Consulting
shorturl.at/apwzO

C&C Estates
Real Estate Firm
shorturl.at/nBFHL

Shy Bags
Online Retail (Handbags)
shybags.com

I hope this helped!