Question
We're a video company that has experience making GREAT content, but turning the viewers into sales appointments has been tough.
We currently use cold email to generate appointments but we would like to use our content skills to make this happen :)
Answer
1 - Check the incoterms and regulations for the territories that you want to ship ( Commerce chambers)
2 - Study the competition in those territories
3 - Customize your value proposition taking in account these
territories.
4 - Link with your target buyers via linkedin in those territories and try to understand if your value proposition is in line with what they need.
5 - Incorporate feedback and improve value proposition
6 - Start creating content targeting those territories and tag those people that you spoke already...
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