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Video Blogging: How can I get top performers/successful entrepreneurs to interview for a blog without having an already established brand?
SA
SA
Stacey Alcorn, Empire Builder answered:

I have written hundreds of blog posts by interviewing amazing people. I have interviewed best selling authors, CEOs, entrepreneurs and more. Here are my five tips for getting the interviews...

1. Ask - most people want to be heard and they will grant you an interview if you simply ask for it. Sometimes the hard part is finding their contact info but I have had great luck using the paid version of LinkedIn and theofficialboard.com.

2. Always Be Ready! Recently I was at a networking function at a bar when I had the opportunity to meet The Bachelor from the season 4 show. I googled him on my iphone...found out a little about his businesses and approached him spot on for an interview which I published a day or two later on The Huffington Post.

3. Make it worth their time. Getting author interviews is easy because they want to sell books. I usually do those interviews in a live webinar format for my coaching clients so that the author can sell books and we get a great mix of questions. I then publish the webinar/teleconference on my blogs.

4. Be Prepared - I never go into an interview asking questions I could find on google. Always find out as much as possible about the person you are interviewing by researching them first. As well, if you are interviewing an author, never interview them without reading the book first.

5. How much time do you need? I interview many people who are extremely busy and so when I ask for the interview I make it clear that I will work around their schedule and I let them know in advance how much time I am asking for.

I have never had to pay for an interview. I always share my content via my blogs. I always follow up with a thank you note and small gift.

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