By focusing on his first product which was only “ride- sharing”
All successful companies started in focusing on one product category. after granting high demand they expand their service to other type of category.
Today uber is operating in food delivery, package delivery and freight transportation.
Why? Because once you contain your demand, your business is more promising when expanding ,because the customer is trusting your quality and service provided.
And if customer are trusting you, you will keep succeeding. Also, adapting to the era is a key door to stay on the market.