Looking to bring an Ice Cream Cafe concept from Europe to the States and would like to have better idea of ROI and how to come up with best name and brand logo.
"It Depends."
Some coffee shop / cafès are experimenting with this in the US now. Some of them are making it on-site and other are sourcing it from various suppliers. Obviously making it on-site requires a great deal of upfront investment which many SMB owners cannot justify. The trade off is a plush 1500%+ markup on the finished product.
In my experience, those who outsource it and do their due diligence can estimate a 400%-700% markup.
