It’s pretty simple, your offering has a lot of issues for what and how you’re targeting
- you product, money, it’s a “commodity” so why you, your money, your firm?
- The big boys (public) have tremendous relationships with big, known, credible capital sources.
- They’re sophisticated so they know your capital has to be roughly at the same costs as the many trusted avenues they currently have for capital
- I mentioned “trusted” a few times as it’s KEY. Does the firm you represent have a well known brand or known trust elements?
- They are public companies and risk adverse so the likelihood of them entertaining a cold call or cold email from an unknown capital source is very low. Why? All things being similar they’re much better off taking and announcing capital from a trusted branded bank or firm.
- Trust: with all the capital scams out there triggered, especially online, they are likely also reacting to scam risk first.
Unless you have a trusted product (brand, people, story etc) and a way to get in front of prospects in a trusted way (conferences v email) i think the odds are really tough the bigger the company.
Perhaps your product offering fit smaller or growth stage companies who have less options and aren’t public facing where Capital brand is so important.
B