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Import/Export: Criticism time! Does this idea stand a chance?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

Your idea is fantastic marketing strategy! It is somewhat like the Wholesaler marketing concept that is prevalent in India and extremely popular. The wholesale market in India focuses on three basic strategies:
1. Formulate the wholesale marketing strategy–Marketing plans need not always be set of documents. Spending time to form the wholesale marketing strategy will improve the ability to gain customers to a large extent and will eventually lead to consistent sales. The company’s marketing strategies should contain many small tactics which when joined will create a flow that will direct the business towards the right direction. Few points that be taken care is to create a social media post, to create a company website, give a local advertisement, direct mail and so on.
2. Focus on the marketing strategy – Once the marketing strategy is set, focus on the 3 main areas – get new wholesale customers, get more orders from the customers, increase the sales from the wholesale business.
3. Wholesale promotion ideas for getting more orders – It is a great challenge to get the wholesale customers to register. There are many wholesale promotions methods that can be used to encourage the wholesale customers to connect with the company. There could be many barriers like unawareness of the product, shipping charges, minimum orders, process of ordering, unaware of the terms and conditions and lack of sales support. Keeping this barrier in mind, the wholesale promotions should be targeted by making the customers be aware of the product, orders etc.
But yes, there is one thing I will mention is that you will require people to implement this idea, because without it the idea will not make a profit.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

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