The product page is the lifeblood of an ecommerce. Please check out Baymard studies to understand the gaps in your product: https://baymard.com/product-page/articlesand have a strategic roadmap to fix these.

If you have a team (internal or outsources), do not rush for the quick fixes on the page. Tighten your architecture for taxonomy and metadata so that the architecture stays adaptive and scaleable. I have worked with ecommerce on the right positioning within the right product UX for their CRO. DM me for more details.