I have a retail jewellery business. I am looking to build an in-house social media marketing team which will handle my business's Instagram, Pinterest and LinkedIn Blogs.
I can hire 2 people maximum.
The work would involve developing marketing strategies, posting content, Researching and finding trends, Increase followers, engagement, customer satisfaction, becoming an industry expert, when I comes to social media marketing of Jewellery.
Photographs required would be provided to the in-house team separately.
Who should I hire and what should be their skillsets required for these activities.
I own a digital marketing agency and have helped many businesses create and execute social media plans.
I would not hire someone right off the bat for your type of business. It's much more efficient nowadays to hire an agency or freelancer to set it up for you with software.
The software will run itself on a queue, recycling posts. When you have 200-300 evergreen posts, you don't need to create new ones every single day.
The software will also be able to post separately to all your social media channels, each on their own timeframe.
A few great ones are MeetEdge, eClincher, Hootsuite, and Buffer, just to name a few.
Let's schedule a call if you need further direction. https://clarity.fm/davidsanchezrn
People who have at least 3 years of experience as social media managers + a proven track-record of success.
I know of 1-2 such people if you need a reference.
Either way, I suggest that you start with a trial period (say 2-4 months) and combine a success fee for their work as an incentive.
I've successfully helped over 350 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david
I have a team that might be able to help you with lower rates. Let me know if you need help. :) http://sntz.us
When recruiting people in this area there are a number of things you're looking for and these are primarily knowledge and experience in the work required but there are some other aspects you to consider carefully.
In addtion to knowledge and experience, you will want people that will fit into your business and with whom you will get on well with and will help you grow the business.
I recommend making a list of the particular requirements you would like in a potential employee and then when you get to receiving enquiries and running interviews scoring each on these criteria to select the right people for the job.
With regards to social media management there are some guidelines I can help you with, from my own experience of running leading agencies over the last twenty five years.
I'd recommend finding people with excellent communication skills, who also have very good writing skills, are creative, have an eye for detail and most of all know how to post in a friendly and engaging way as they'll be representing your brand and that is so important these days.
Of course you also want people who will work hard for your business, have energy and are organised.
Nowadays, there are a lot of young people in their 20s who know social media well, want to use their skills and maybe haven't done so in a business setting. These can make really great people to work with.
Among many, I once took an intern on at very low pay, and told him that if he proved his worth, I'd pay him well. He went on to be one of the best employees I ever had, to the point where he was running social media campaigns for clients like Microsoft and Samsung and yes, was paid well to do so.
We're still friends today, he's actually now one of my best friends, so much so that I recently went to his wedding in Spain and am now friends with his family as well.
So most of all, find people you like as life is too short to work with people you don't like.