Question
How do the consulting marketplaces like Business Talent Group, Catalant, Toptal etc. generate demand? I.e reach out to businesses and convince them to post the projects on their platform? Also, how do they reach the consultants (supply side) and convince them to sign up on the platform and offer their services?
Answer
Usually on the first stage they collect the project all over internet: other marketplaces, social networks and so on. Then, after they have 50-100 tasks they turn on adv in search and social. Guys who want to earn money 10 times more than the guys who want to spend it:)