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Marketing Strategy: To launch a beta product, I am struggling to align marketing strategy with content strategy. Any directions please?
MK
MK
Michael Kawula, No B.S. Startup Advisor and Growth Marketer answered:

If you know your target audience and you're just looking for emails run some Facebook adds to fans of someone who already has your avatar. Lead them to an opt-in page and give away a white-paper, ebook or something. Good offer you can expect spend .25-.75 per subscriber.

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