I run an online meditation program that has got amazing feedback so far, but I don't have the marketing skills (or bandwidth) to take it to the next level. I'm looking for a marketing expert interested in this space to partner up on a revenue share basis.
Where can I find such a person? And what should I look for in them?
I am really excited by this space, not just at the consumer level with Calm and Headspace, but also at the enterprise level with startups like Ginger and Modern Health. If you're looking to scale customer or client acquisition, I'd suggest the following:
1) Content Marketing — I would take your knowledge as an expert, and write long-form articles on the topic. You then submit the articles to major publishers. I have found this to consistently be the most inexpensive method of acquiring large scale awareness at a low cost. Ads can be tough to make work if you haven't got a decent capital backing for a product like this.
2) Video Marketing — Youtube loves this category of content, and if you can give out a preview of your program, you could start by doing some internal video production of you speaking — people listen to experts that can communicate with charisma. If you have this quality, just keep speaking on the topic consistently, and post three times per week on Twitter, Youtube and Medium.
If you'd like to talk further on the above, feel free to book a call with me, or see more of my work in video at www.vidico.com
Before giving you the practical tips, it is important to first point out 3 things:
A) You should be 100% sure that you really need a co-founder (versus using a freelancer or employee which may be sufficient).
B) Investors usually take a deep look into the team and prefer founders that have worked together for some time and/or know each other for a minimum period (preferably those who’ve already experienced difficulties together before).
C) There is a reason that CBInsights found that the third most common reason cited for startup failure is “not the right team” and that the most common agreement that I draft as a startup lawyer/mentor is a ‘separation agreement’. The reason being that most co-founders eventually split – and not under nice terms.
In most cases, freelancers/employees can do what you need (perhaps the only exception is having a CTO when trying to raise capital from VC’s – and even this depends on the type of startup).
How to find a co-founder:
1. Go to networking events - some of which are dedicated to “co-founders dating/matching” - try www.meetup.com for this.
You can also try www.founderdating.com or www.cofounderslab.com or http://www.founders-nation.com or www.founder2be.com
2. Take part in chats in relevant forums (depending on the type of co-founder you’re looking for).
3. Consider joining accelerator/incubator programs for startups/entrepreneurs - some of them connect between founders.
4. Contact head of programs at universities and tell them what you’re looking for. Today, many universities and cities have startup programs with a lot of talented participants (or speakers) who might be the perfect co-founder for you.
5. Talk to friends and family and let them know that you’re looking. This helps expand your network. Post a message on www.LinkedIn.com .
I've successfully helped over 350 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david
Alright, the two experts have answered your question. I have a blog and also looking for additional income stream like offering a meditation music. I have download some free MP3 out there and also i have a friend who is an SEO expert. He takes care of my digital presence. When it comes to marketing, I have experience in Bing Ads as I have done before. But paid marketing is the last option considering that you have traffic. Its not that hard. In terms of revenue share, as an affiliate marketer, my simple advice is to register yourself in ecommerce sites like ClickBank, and other popular sites that offer your products. Clickbank is paid. With this, you can set an a specific commission to your affiliates. If you want, then a joint venture partner. But I guess, affiliates can do more with you. Just provide them high commissions. Usually, CB commissions are 75% of the sale that goes to the affiliates. And you are not only dealing with one (1) affiliate, there are thousands of affiliate willing to promote your meditation program. Should you have any questions or interested in partnership. Hit me a call.