What are currently the most performing channels and ad networks to promote free/paid apps for iPad?

chartboost is good for free apps. and facebook mobile app instals is good for paid apps.

This was shared with me by app developers that hired me to help them promote their iTunes and Android apps: "Admob gets you the most downloads". I am not surprised because Admob (http://www.admob.com) is actually Google.

Why Admob is so good:
They provide detailed instructions:
on how to create, run and pause campaigns
bids, budget, and funding
reporting and tracking

Do not neglect to promote the app in social media: Pinterest, Facebook, Instagram, Reddit, etc. Of course, there are a lot of great social media sites, but I personally saw the best results on the 4 sites I mentioned.

One thing to remember: social media promotions work perfectly and deliver good results but... it takes time. That's why you need to keep at it again, again and again.

There are certain techniques that deliver great results, not just good.

Now go get tons of downloads. Best of luck!
Have questions? Give me a call.

Great question! I think the best way to promote an app is with a well-rounded campaign that combines a variety of marketing channels and tactics. That way, every piece of the puzzle works together to get more visibility and better results than any one could alone.

That said, there are some channels that tend to work better, especially if you're starting out. Facebook advertising is great because it's self-serve and you can target your ads. There are many mobile ad networks depending on your budget and goals - AdMob, Millennial Media, RevMob, TapJoy, ChartBoost for games - I think the most important thing is to target your ads as much as you can and carefully test / measure.

Would be glad to explain more on a call - there are lots of great ways to promote your app.

Hi there, data shows that over 65% users discover new apps on the app store, then the app store is one of the great "place‘’ to promote apps. You can promote your app in the app store with the following methods:

App Store Optimization
App Store optimization, it aims to boost app ranking on the App Store, you can do it by optimizing the following methods:
· Keyword research - the most important part for ASO. You should take relevance, competition and traffic into consideration.
· Place the important ones in app title, subtitle, developer name and the name of in-app purchase items, which are beneficial to increase app ranking
· Optimize app icon, screenshots and video, which can increase the download rates.
· Optimize app description, most people just browsing the first 3 lines, then make sure the 3 lines attractive.

Get positive app reviews on the App Store
The reviews were simply too critical to app discovery and downloads to leave up to chance. 95% users prefer to download an app which has much more positive reviews. 88% users trust reviews as much as personal recommendations. Here are some effective ways to get app reviews:
· Invite families and friends review your app
· Reviews exchange
· Incentivize users to give positive reviews
· Use some useful plug-in
· Buy app reviews（Bestreviewapp: https://www.bestreviewapp.com/?from=cr-chris）

Get featured on the App Store
Once your app get featured on the App Store, you can expect a great conversion rate with lots of new installs. Some tips on getting featured on the App Store:
· Build a high-quality app
· Make a Unique App(Visual Design)
· Use Apple Pay for payment within native apps
· Find creative ways to implement 3D Touch
· Keep High Downloads
· Keep Your Ratings Up
· Gather Positive Reviews
· Optimize your app store listing
· Know Apple Well

Hope those methods are useful to you.

As November 2017:

Ad Networks:
We see the Apple Search Ads being quite good, Facebook is the standard for getting high quality downloads. For Admob and other networks, you need to know them very well to drive quality downloads for good prices.

App Store Optimisation:

We have seen Apple doing big changes this year, making it more difficult for newcomers; while giving established apps more reach. It will be interesting to see how this evolves. For sure there will be many opportunities here. I would be happy to chat with you about this topic with you in a call.