Hi, Ravi here. I’ve run a successful sales and marketing organization. I would do some secondary research and build a database of the intended target market. Once you compile this list (which should include an email), you could either call first and follow up with an email or vice versa but in communicating to the potential customer, start of with what benefit you will bring to their establishment (eg I have a product that could reduce your maintenance overhead costs by 20%). Building your scripts to suit the different clients is critical. Once you get communication going, assess what you need to do to further push the client to close (site visit, free sample) but remember that for every touchpoint with the client, always push towards a commitment (eg Client responds they may be interested, but not now. You need to ask when can I call you back. Leaving the conversation open ended will result in you not getting closer to landing a deal). It’s important to build content simultaneously, so if you have a social media page or YouTube channel, include that in your communication so it could help you sell your product. Some work is needed but building a rapport or relationship is key and then go in assertively when you get an interest.

Hope this helps, I am available to discuss further