Great question! Since 60% of App Store customers use search to find apps, ASO can help you boost sales.

It's a big topic but I think the basics are to optimize those parts of your profile that are being searched by users - your app name (make it keyword rich if possible), your keywords (use terms that are popular but not overly competitive), and your company name (if you haven't created it yet).

I'd love to do a review of your app and give more ASO tips... let me know if you want to chat.