Innovation in my experience is not something a company can practice as a whole it grows more in the culture and in the people that work for the company. The senior leaders of a business can encourage innovation by allowing for more "free" time to explore passions and by creating a safe space to challenge the norm. However, they need to hire people who are curious and creative thinkers to allow for innovation to occur. I have watched several documentaries and researched this. A lot of this stems from how we are raised and our education system where we are limited in any generation with how manny truly innovative thinkers exist. Although companies says that they want to be innovative, they need to hire the right people and build the right environment for people to be innovative towards the business.
