Question
The advice given sounds good, but I can't help but notice that their social profiles and blogs have very little comments or sharing going on. Their social profiles are usually equally sparse, as well as the profiles of the company they work for.
And yet, they seem to be giving me clear and intelligent advice on how to implement my own content strategy. Is it that they simply aren't practicing what they're preaching? Is it that content marketing doesn't actually take much engagement to get good business results? Or is it that the advice is really simply not valid?
Answer
If the "experts" do not show their expertise through the success of their own online marketing campaigns, then they are not an expert. That does not mean that they do not know what they are talking about but, rather, that they don't make it a priority to implement their own techniques for their own business success. The best leaders in the field take the time to build their own brands - as well as the brands of their clients.
If there is anything else I can do to help you, let's connect.
