Question
Hi,
I'm a Webdesigner.
This is my first time I have to deal with advanced SEO.
My client trains people in Tai Chi and Qi Gong and sells licenses to trainers she trained.
Included in the license is a website (good for me - I'm selling them).
Her pagerank is pretty good.
So my idea was to use a subdomain for every trainer with an own webpage so the good ranking from the main domain will apply to the subdomain.
Will this work or is it better to get a new domain for every trainer?
Answer
Best choice is create a subdomain, because each trainer Will have a different content and layout. But for Google each subdomain is a new website, no share relevance between them. If you can use a page model for each trainer, you can use directory structure such as domain.com/trainers/name, so you will distribue link juice across pages, improving website architecture.