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MenuCan we apply growth hack method on offline service/product?
The growth hack is normally used for new online business. If you are looking for examples, you will find Hotmail, Dropbox, Uber...etc How can you apply growth hack on offline service/product? Is there any real examples?
Answers
Hello, growth hacking can be applied to offline businesses and services too. There are a lot of businesses dealing with offline products that have used growth hacking to multiple sales and profits. SquattyPotty is one such brand.
A lot of growth hacks nowadays use digital channels but depending on the product in question, offline mediums can also be explored.
Last year, I created a PPT that perfectly answers your question. Here is the link, https://www.slideshare.net/upreports/growth-hacking-tips-techniques-for-beginners
Give it a read. If you have any queries, let's get on a call or exchange emails, varun@upreports.com. Thank you!
Hi,
The whole "lean method" was based on Toyota's lean product development method, so yes, growth hack and other online methods can be implemented with certain changes to offline service/product.
You're welcome to provide more information if you want further assistance on how to implement these methods in your specific product.
I've successfully helped over 300 entrepreneurs and would be happy to help you if you need. After scheduling a call, be sure to please send me some background information so that I can prepare before - thus giving you maximum value for your money during the call itself.
It's difficult to answer this without the full context or knowing what the business is but I think you can apply "growth hacks" to any business...
As an example, a brick and mortar store, or a pop-up food stand can easily tap into current culture and become a viral sensation.
This could be done by having viral marketing campaigns like selling a special edition product or having a stand that encourages visitors to share something, using a certain hashtag...
The most critical thing is understanding the context around your audience whilst tapping into current trends/conversations.
For example, a local burger stand in the UK, could sell a burger called the brexit burger with a flag that customers can choose from, saying "in" or "out", encouraging them to share online with a special hashtag created by the store.
As most people already have a strong opinion about Brexit and because it's already very hot topic, people will usually be more than happy to share!
It's something they can have a laugh about with their friends and it gives them a platform to express their opinion!
Pretty much all growth marketing tactics rely on giving the end-user/customer a platform to express themselves and who they are. It taps into those psychological triggers that make people want to share something.
The trick is to get out of your own head and to enter the conversations already happening in your audiences mind.
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What are the best growth hacking tactics for local businesses?
Hello, I myself do not have much hands on experience with growth hacking , but I can offer some thoughts on the subject. I'm not quite sure what you're looking for in terms of your question though? Are you looking for ideas or methods for growth using the growth hacker mentality for local brick and mortar businesses? Are you looking to bring these brick and mortar businesses online and increasing their lead captures? If I were to take a local photography service and try to increase growth in a local area there would be a couple of things I would focus on when it comes to growth hacking. The first thing I would look at is the actual product that is being offered. Then I would see if I could use the product itself to increase growth for itself. Make sense? What is the product of the photographer? I would think that the product would be the photos produced. So I would then figure out how I could use the photos to increase the photo shoots done with my photography studio. One way to do this may be to offer some sort of deal to people that share the photos on social media and get their friends and family to sign up. If I were the photographer I would tell my customers that if their friends and family like and comment on my Facebook page about their photos I would give their friends and family a free 8x10 photo on their first shoot. If 10 of their friends sign up for a shoot I would then give my original customer some sort of thank you in the form of free prints or something similar that makes sense for the business. Use the product to market itself. Another thing I would be looking at is the distribution of my product. In the local scene I feel that online directories, live events, local media, and forming business partnerships are critical. If I were a local photographer I would be at as many local events as possible taking photos. I would then place these photos online where they could be viewed and purchased. I do offer consulting in the area of local marketing and would love to chat with you in more detail about what you are looking to achieve. Schedule a time to talk. I'm sure we can come up with some great actionable ideas that can help with lead generation.Paul GalbreathPG
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How was SnapChat able to grow so quickly?
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How do I grow from a one man startup when I don't have the money to hire & don't have skills or time for investors?
Stop thinking you don't have the skills to do something. You can learn anything if you decide to, but assuming up front that you can't (forever) is dangerous. my2centsDan MartellDM
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Are there any examples of games or apps that have a k-factor (viral coefficient) of more than 1?
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