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MenuCan we apply growth hack method on offline service/product?
The growth hack is normally used for new online business. If you are looking for examples, you will find Hotmail, Dropbox, Uber...etc How can you apply growth hack on offline service/product? Is there any real examples?
Answers
Hello, growth hacking can be applied to offline businesses and services too. There are a lot of businesses dealing with offline products that have used growth hacking to multiple sales and profits. SquattyPotty is one such brand.
A lot of growth hacks nowadays use digital channels but depending on the product in question, offline mediums can also be explored.
Last year, I created a PPT that perfectly answers your question. Here is the link, https://www.slideshare.net/upreports/growth-hacking-tips-techniques-for-beginners
Give it a read. If you have any queries, let's get on a call or exchange emails, varun@upreports.com. Thank you!
Hi,
The whole "lean method" was based on Toyota's lean product development method, so yes, growth hack and other online methods can be implemented with certain changes to offline service/product.
You're welcome to provide more information if you want further assistance on how to implement these methods in your specific product.
I've successfully helped over 300 entrepreneurs and would be happy to help you if you need. After scheduling a call, be sure to please send me some background information so that I can prepare before - thus giving you maximum value for your money during the call itself.
It's difficult to answer this without the full context or knowing what the business is but I think you can apply "growth hacks" to any business...
As an example, a brick and mortar store, or a pop-up food stand can easily tap into current culture and become a viral sensation.
This could be done by having viral marketing campaigns like selling a special edition product or having a stand that encourages visitors to share something, using a certain hashtag...
The most critical thing is understanding the context around your audience whilst tapping into current trends/conversations.
For example, a local burger stand in the UK, could sell a burger called the brexit burger with a flag that customers can choose from, saying "in" or "out", encouraging them to share online with a special hashtag created by the store.
As most people already have a strong opinion about Brexit and because it's already very hot topic, people will usually be more than happy to share!
It's something they can have a laugh about with their friends and it gives them a platform to express their opinion!
Pretty much all growth marketing tactics rely on giving the end-user/customer a platform to express themselves and who they are. It taps into those psychological triggers that make people want to share something.
The trick is to get out of your own head and to enter the conversations already happening in your audiences mind.
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