Question
We have fitness brand which design and market a physical products. We are planning to scale fast and currently 4 year in business every year we have 100% growth. We would like grow faster and acquired more market. At this point we would like to consider to have investor to help us to grow.
Answer
Know that investors will be looking primarily at three things:
- Your market opportunity: have you identified a need and an audience for the thing you sell? What is the potential market share? What is the buying power?
- Your team: are you somebody who can work hard and adapt quickly? Is that true of the rest of your team as well?
- Your finances: will you make good decisions with another person's money?
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