Question
We have fitness brand which design and market a physical products. We are planning to scale fast and currently 4 year in business every year we have 100% growth. We would like grow faster and acquired more market. At this point we would like to consider to have investor to help us to grow.
Answer
Hi - I work with investors on a daily basis. You need to be able to show value of your brand. Either push this through public relations, thought leadership and being authentic. I'd recommend testing all avenues to attract the attention of investors in your sector. Gaining trust is key. You can also try an aggressive PR strategy like giving away free promos or content. Anything that shows your value appeals an investor.