The challenge is that all budgets are locked down and the business owner is unwilling to take money from their marketing budget (or any other budget) to put towards analytics.
Quick answer:
Ask to confirm a paid business audit to find out all the issues and opportunities in their business.
If they don't confirm this phase don't help them as they are not aware about this matter enough to pay for your time.
In the business audit put at least 30% of the focus on showing all the analytics and metrics from competitors so they can be aware how much they are late into the analytics game and will be more interested to invest in this matter.
