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Digital Marketing: I am having a hard time proving to business owners the need for digital analytics for their website and digital marketing. How can I prove ROI?
JL
JL
Jennifer Lynn answered:

Hi -

It would help to know what types of business owners you are targeting ie what sector are they in (real estate, retail, insurance, etc). I'd pay attention to your approach to offering your services to them. Are they really challenged at the moment? If it is just a budgeting issue with securing business, then maybe its time to re-hone how you are presenting digital marketing / analytics services to them. I believe this is the problem. Feel free to contact me if you would like to explore these areas together. It's a positive they are in an open dialogue with you at this point. Just try to pivot your game.

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