Question
Dear Sales/Marketing Experts, I own www.newevolutionvideoproduction.com and am looking for help in creating an effective sales strategy for generating more qualified leads. After 13 years in operation, I have heavily relied on SEO and PPC for lead generation, but now times are changing. Do I need to build a list and cold call, networking events, conventions? Any help is appreciated. Thanks.
Answer
I would definitely suggest networking events & conventions. Cold calling never hurts. However, for your featured video on your website I think you need something more action-oriented. A demo of some-sort showing people what you do and how you work rather than a video you have produced. It is easy for you to know what you do but harder for others to understand with a single scroll-through when there is a vampire video.