the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Personal Branding: How should entrepreneurs manage a personal brand effectively?
PD
PD
Patty Dominguez, Branding Positioning | Marketing Strategy answered:

While you may have diverse experience in different sectors, industries and/or clients - your personal brand can be synthesized so that it captures your zone of genius... the thing you are know for.

In my case, I worked in consumer packaged goods and consumer brands... but when I went on my own in 2013, I thought the same... how can I get into this entrepreneurial space with what I know?

What I found is that strategy is my "zone of genius" and I'm proud to have diverse experience because I bring a breadth of knowledge from Fortune 50 to small business...every business needs strategy.

So now back to you... focus on the "zone of genius" value you bring to the table.. the mindshare you capture in your prospect's mind.

The goal is to be known for one thing... niche down as a matter of strategic advantage so that you can be known as "the one" to go to for that niche.

Create your unique mechanism for delivering that "one thing" and position yourself uniquely in your space.

For more information on your personal brand - feel free to check out my "Personal Positioning" mini-course:
https://www.prolific.cafe/free

yours for "prolific positioning" greatness, Patty

Talk to Patty Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.