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MenuShould I create a new website domain?
Had website under X name. Good standing on google. Creating new site, some new services and location. Better to use old domain or create new domain?
Answers
I would suggest using your old domain, unless you are changing your complete, brand identity into a new entity.
1. Your domain name is a part of a hierarchy that Google reads, meaning that if you create a new domain, it will lose that ranking.
2. The new domain also means you will "tell" the search engines that you have a new website. The age of your website gives you relevancy according to Google and the older it is, the better you rank.
3. The activities that you have on your old website help with Google ranking and are indexed. This means you will either need to re-create these and build them back up with the new domain or may just lose some of the content and structure that you had.
Of course, there are several other factors that Google uses to help you rank, but these are all very important and take time to build.
If your website is being rebranded with completely different services, then it's worth making the change. Brand identity, quality and transparency are always first. If it is simply additions and changes, then it's best to keep the SEO value from the site you have. Continue to use what worked for you with the SEO and add into it as an improvement.
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I would create a sub domain. Use Newproduct.XName.com
That way it can be a branded website. This way you can keep the new name under new UI and not confuse the existing users.
By keeping under sub domain you can also pass the domain authority of main. if they are different product or services I would recommend Silo each other. if you need help how to solve I can offer free consultation on this platform. In Return for a good review as a teacher.
I would use the same domain, and unless the company is different buy a new domain and just re-direct everything to the updated old domain.
Happy to have a chat and explore whats best with more context
Old domain has a strong standing. Everyone knows it. Your new domain will take time to get recognition. So my advice is that you should use old domain to launch new product.
Perhaps it is wisdom to use both the names for about a year because the old domain name will bring prospective clients to you which you can easily convert into a proper sales. It is important to be visible and then wait for the invitation.
As per my personal experience I had www.angloindia.co.uk the name established with my clients but our partnership changed and we wanted to do business with a new domain name www.ProfitMentoring.com
When somebody clicked on www.angloindia.co.uk then the site automatically got transferred to www.ProfitMentoring.com and this way we got the maximum benefit of our old established name as well
It's impossible to answer your question without knowing some details about the "X" of your old domain and the differences between your old and new projects.
If X = BestHamburgersInLosAngeles.com. And your new project is sushi restaurant in Chicago, then you will need a new domain.
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If there are no quality .com available domains suited for my travel startup, is it too bad to use a .org or .travel gtld?
That one question entails several separate answers. .TRAVEL is little used and practically unknown to the general public, even though it has been around for 7 or 8 years. Partly that's because the .TRAVEL registry mandates a special application process that confines use of the extension to particular kinds of entities. Have you ever visited a .TRAVEL website? Most people have never seen one. And so, with negligible public adoption of .TRAVEL, you'd find yourself almost entirely alone explaining your name / web address over and over again. Names that require long explanations are cumbersome and forgettable. There's an added burden with vanity extensions such as .TRAVEL. Suppose you name your company or website "Exotic Travel". If you use Exotic.Travel because ExoticTravel.com is too expensive or else in use already, then you will either face a competitor who uses ExoticTravel.com or else you will need to purchase and maintain both domains. Owning a vanity extension without a matching .COM is almost always a bad idea. Some major websites have learned that the hard way -- often paying 5 or 6 figures to acquire the .COM domain they hoped to circumvent. I'm not a .COM purist. In fact, I'm fond of some domains in vanity extensions. But they should be used as a pair with the .COM most of the time. .ORG can be ideal for certain kinds of projects. But it's impossible for me to give an answer without knowing the name in question. If .ORG is part of the brand identity -- meaning that you're proud to display the .ORG -- then it can work. Nonprofits are especially well suited to .ORG for this reason, as are some other websites. However, if using the .ORG is merely a cheap knockoff of your first-choice domain, then people will perceive it rightly as just a cheap knockoff. We'd have to discuss the name specifically for me to give any meaningful feedback, though. Of course, you began by saying "there are no quality .COMs available". Frankly, that's probably not true. Availability comes in all shapes and sizes. It's certainly the case that most of the good .COM domains already belong to somebody. After all, the internet has been around for a few decades. Just as with the North American continent, every vacant lot has an owner by now. But many good .COMs, though owned, are nevertheless not in use -- and therefore available, depending on your budget. It's dangerous to settle for the first .COM you find that's available for $10. Almost by definition, those are precisely the domains that have interested nobody alive at all for 20+ years. However, I've been exploring the name space every single day full time for some years now -- often for myself but frequently for clients. And a small percentage of good domains do remain available. However, it takes experience to find them and tell the difference between fool's gold and the genuine article. With my last naming client, I'd say that less than 1% of my name ideas were unregistered. That's a long answer. Since it's now 1:17 a.m., I'd better cut things off at this point!Joseph PetersonJP
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How important is it to have a .com domain when starting up a business?
It's far less important than it used to be, because so many social media businesses are much more reliant on their apps than their desktop websites these days. Instagram launched (and grew fast) with the domain instagr.am, for instance.Caroline McCarthyCM
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What domain name should I get?
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Will adding "app" or "try" to our domain name (.com given that we target non-tech consumers) mean losing meaningful traffic to our website?
I'd argue that adding "app" to your domain name *strengthens* your brand by making it more transparent and honest. It's accepted practice; see, for example, bufferapp.com and umergencyapp.com. "Try__.com," on the other hand, is less advisable: it sounds tentative and uncertain. For other URL options--slogans, extensions, puns--see my blog post: http://nancyfriedman.typepad.com/away_with_words/2014/02/a-pure-dot-com-domain-you-dont-need-it.htmlNancy FriedmanNF
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