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MenuHow do we find a person or company to monetize our App?
We have good reviews and decent downloads completely organically... but we don't have more time to put into it now and while money trickles in from it needs expertise and time to grow it. We've posted co-founder requests on F6. We're open to someone keeping a solid chunk of any new revenue as commission. We are even open to selling the app. Basically we built this thing that people do like but we haven't figured out how to grow it or monetize it and we don't have the expertise or time to spend now but hate for it to just sit there.
Answers
Hard to give specific advice without knowing what the app is. If you’re interested in going down the sales route I can assist as I have sold several apps and developed 100s for clients.
On the revenue side, I am assuming your already tried a freemium model with in app purchase as well as ad supported? Do you capture users email address? Are you utilizing push notifications properly? How many DAUs?
We'd need to see it or try it.
Hi,
I completely understand how you're feeling. A friend of mine and I created a website that brought in nice profits for a while, but the busier we got the less time we had to work on it, and the profits started going down. We hated the fact that the website had such potential that wasn't being utilized fully.
I'm happy to see if I can help and won't charge for an initial introduction call (https://clarity.fm/assafben-david/probable653). I've always been pretty good at monetizing existing businesses, so I see this as a nice challenge. Of course, I would need to know more about the app.
Good luck and well done for creating something that generates a profit - this in itself isn't always an easy feat.
Hi! It sounds like you've accomplished the hard part -- which is developing a product and finding the elusive "product-market fit" that many businesses never achieve. I've been involved with several companies that have been in the same position that you ate in now -- the product is ready to go, but the sales process hasn't had a chance to scale properly.
I believe that this requires a team that is solely dedicated to executing on a sales plan for your business to grow your revenues from the current level to something exponentially higher. Though I don't know much about your app right now, I suspect that a commission based sake model is not the right model at this stage -- really any revenue that comes in you will likely want to recycle back into the sales engine to keep the business growing for the next few years.
I'd love to learn more about the opportunity and to discuss over the phone what you have in mind for a potential partner. I would not charge for this call if you request me at https://clarity.fm/vijayrao/freeadvice
My experience with this is so easy (I can solve in minutes) if you call me I can help you with your questions plus more for just 1.67 a minute
What you need a monetization specialist also known as a pricing professional. There are people who are 100% specialized in this skillset for a reason. It's hard. If you want to learn to do it yourself, I can recommend some books. Otherwise, you can going to need to speak with me or a peer with the same skillsets. Anyone recommending Freemium as a model likely does not have the ability to help you. Happy to discuss further, without understanding the app, I can't provided direct recommendations.
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How can I sell my app idea, and do I need to get it patented?
This is a little hard to answer because it is so vague. It depends on the area, the market and the strength of innovation. I know that The App Guy has a terrific podcast at http://www.theappguy.co/ and is also trying to organize a community for App developers to sell their ideas. Let me know if I can be of further assistance to discuss patentability in terms of its value to getting a sale or license. What ever you do, don't spend money filing a full patent, just a provisional. Good luck.TH
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If I am planning to launch a mobile app, do I need to register as a company before the launch?
I developed and published mobile apps as an individual for several years, and only formed a corporation later as things grew and it made sense. As far as Apple's App Store and Google Play are concerned, you can register as an individual developer without having a corporation. I'd be happy to help further over a call if you have any additional questions. Best of luck with your mobile app!AM
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Any opinions on raising money on Indiegogo for an app?
Apps are difficult to fund on IndieGoGo as few are successful, and we rarely take them on as clients. Websites like http://appsfunder.com/ are made for that very reason, but again, difficult to build enough of a following willing to pay top dollar for an app that could very well be free, already existing in the marketplace. A site that is gaining more traction you may want to look into would be http://appsplit.com/. Again, Appsplit Is Crowdfunding For Apps specifically.RM
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Whats are some ways to beta test an iOS app?
Apple will allow a developer to register 100 UDID devices per 12 month cycle to test via TestFlight or HockeyApp. Having started with TestFlight, I would really encourage you NOT to use it, and go directly to HockeyApp. HockeyApp is a much better product. There is also enterprise distribution which allows you far more UDID's but whether you qualify for enterprise distribution is difficult to say. As part of your testing, I'd encourage to explicitly ask your testers to only register one device. One of the things we experienced was some testers registering 3 devices but only used one, essentially wasting those UDID's where we could have given to other testers. Who you invite to be a tester should be selective as well. I think you should have no more than 10 non-user users. These people should be people who have either built successful mobile apps or who are just such huge consumers of similar mobile apps to what you're building, that they can give you great product feedback even though they aren't your user. Specifically, they can help point out non obvious UI problems and better ways to implement particular features. The rest of your users should be highly qualified as actually wanting what you're building. If they can't articulate why they should be the first to use what you're building, they are likely the wrong tester. The more you can do to make them "beg" to be a tester, the higher the sign that the feedback you're getting from them can be considered "high-signal." In a limited beta test, you're really looking to understand the biggest UX pain-points. For example, are people not registering and providing you the additional permissions you are requiring? Are they not completing an action that could trigger virality? How far are they getting in their first user session? How much time are they spending per user session? Obviously, you'll be doing your fair share of bug squashing, but the core of it is around improving the core flows to minimize friction as much as possible. Lastly, keep in mind that even with highly motivated users, their attention spans and patience for early builds is limited, so make sure that each of your builds really make significant improvements. Happy to talk through any of this and more about mobile app testing.TW
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What tools to use for mobile Prototyping ?
My 2 favourite are: - www.uxpin.com - www.flinto.com Flinto is by far my favorite for mobile. I also us www.balsamiq.com for anything wireframe. Sometimes I jump into Sketch http://www.bohemiancoding.com/sketch/ for more high fidelity mockups using their Mirror feature http://www.bohemiancoding.com/sketch/mirror/ Hope that helps. P.S. There's a tonne of Mobile UX experts on Clarity, many $1/min - call them, you'll learn so much. my2cents.DM
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