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Marketing Strategy: I'm working on the marketing plan for my digital development agency (web & mobile). If I only read one book on the subject, what should it be?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

There are several books that might help you but notable among them are:
1. The 22 immutable Laws of Marketing by Al Ries and Jack Trout
2. Marketing 4.0 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
3. This is marketing by Seth Godin
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

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