the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Marketing Strategy: I just opened a small, upscale, boutique style hair salon. Any ideas on how to market?
DS
DS
David Somerfleck, Digital Marketing Specialist w/20 yrs experience answered:

Are you kidding me? You bet I have ideas. I also have strategies that you could employ and ways you can more effectively manage your salon to reduce overhead, cut redundancy, save money on taking payments, get more leads and referrals coming in as well.

If it were our family salon, I'd have people coming in daily or I'd go to my grave fighting for it.

Of course I have ideas on how to market, and I have all the love in the world for hair stylists because you're a service professional at heart just as many of us here on Clarity are.

But without knowing more about your salon: your demographics, whether or not you do weaves or clip-ons and extensions, your marketing budget (or lack thereof), whether or not you're online, what your resources are, and how driven you are, it's tough to essentially deliver a free blanket plan for your to put into effect.

I could write out a list of strategies you could put into place, write out a long list of practices to employ, write out a list of things you should do daily, but I don't know if you can do do them, want to do them, would be good at doing them, or if they'd necessarily even help because I don't know much about your unique situation.

If your salon is upscale, word of mouth and catering to each and every client with personal care is vital. Offer complimentary services in every way possible. Do you need a liquor license to serve cocktails? Some upscale mens salons offer drinks, video games, and are practically sports bars. I've been to barber shops that treated me like royalty...offering movies, video games, snacks, to run errands for me, all while having my beard trimmed. Needless to say, I wanted to go there often. So without knowing more or going to work for you for free (I'm only half-kidding here), my initial suggestion would be to double-down on personalized, customized customer care and offer as many complimentary services as possible and develop a classy, high-end website that allows for online booking, online payment, has stylist portfolios, their portfolios, maybe videos of them working and interviews.

Hope that helps. If you would like more, let me know. And best of luck with your salon.

Talk to David Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.