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Online Marketplace: I am building a marketplace. How can I make this attractive to other members while my presence grows online?
KM
KM
Kerby Meyers, Strategic thinker and communicator, author answered:

Hi:
Sounds like you have a compelling idea, but I’m wondering about the validation work you’ve done?
Have you talked to people in the market segment you’re targeting and confirmed that there’s a gap that needs filling? Confirmed that current alternatives aren’t doing the job to their satisfaction?
Once you’ve done that, for your initial MVP, do a very basic one (I’ve talked to people who did one on PowerPoint) and take it out and show it to people in your community. Ask them what they think of it, what’s good, what’s bad and what’s needed. Then, ask them to be part of the founding member group — with some modest incentive.
Then, do the same with your beta — ask real people to check it out and give you feedback — and loop them in as founding members.
Then, once you release to the real world, you have a collection of founding members who can reflect interest and validation of your idea.
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby

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