Question
I've lived in 7 countries; and believe I have a good opportunity/client-base in two of these locations; my unique niche I have is being able to translate both language & business relations between these two places. My dilemma is where to base myself? Obviously as a lean start-up, this would affect the team I work with, the clients I'm able to meet face to face, traveling costs etc. I can't quite make a decision and was wondering what would be a good few indicators to base my business decision on.
Answer
Agree with Mijael Feldman Sabah, don't do it. Focus on one country first. Even if you are very rich, and you can cover investments in both countries, the traction will be much faster if you focus on one market. Your resources will also get a better ROI if you can focus.
Selecting one market over the other should depend on your business model and where it has the highest chances to succeed - for that, you might be interested in Customer Seduction, a simple yet proven business model course I've created on serenademaio.com
Good luck!
