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Question

DadPardaz.com is a horizontal marketplace in the legal market. we can potentially offer services in different areas. but we know that we should choose only one segment and focus on it.

we have an "SME" segment and "family law" segment. each one has it Pro and Cons.
it's very hard to choose one of them especially because we know we should move our focus on this segment and put all efforts on that segment.

It means we should partially or fully let go of the other segment.

how we can decide?

Audience Segmentation

Marketing Strategy

Early-stage Startups

Answer

Moh. Elgid answered

Look at the matter with psychological prospective, which one you hate to do?, which one you like to do even without paying? (passion), then chose the one you like the most, be great at it (it is easy to master something you like ), then offer it to your clients and never deliver the core without paying.