We are SaaS - built a integration* for CRM like Pipedrive.
We have some trial users , but we need to structure our sales process. What’s the best way to start since we do not have marketing strategy too and no team yet.
Starting to structure your sales team and process can be challenging, but it's a great step towards scaling your SaaS business. Since you already have trial users, it’s important to first define your customer acquisition and retention strategies. Start by focusing on these steps:
1. Understand Your Target Audience: Identify your ideal customer profiles (ICPs) and personas based on your current trial users. This will guide both your sales process and marketing strategy.
2. Define Sales Stages: Break your sales process into clear stages like lead generation, qualification, demo, negotiation, and closing. This will help streamline efforts and make your sales cycle more efficient.
3. Build a Sales Team: Initially, it might just be one or two people who handle both outreach and closing, but as you scale, you’ll want to split roles between sales development representatives (SDRs) and account executives (AEs).
4. Start with Cold Outreach: Initially, focus on reaching out to potential leads through cold emailing, social media, and referrals. Offering product demos and trials can be great for getting people hooked on your CRM integration.
5. Automate and Scale: Once you see some traction, you can implement CRM tools to help automate parts of the process. Having a dedicated sales process in place will ensure you’re not missing out on opportunities.
For further insights into scaling your team and processes, check out this resource on building dedicated teams: https://www.cleveroad.com/blog/dedicated-teams-model/
