We are SaaS - built a integration* for CRM like Pipedrive.
We have some trial users , but we need to structure our sales process. What’s the best way to start since we do not have marketing strategy too and no team yet.
Easy answer, avoid hiring a sale staff, because you'll have to manage them + pay them, which will quickly suck all the hours out of your day.
Better to just speak at Meetup groups + conferences matching your target client avatar.
Conferences that come to mind are Affiliate Summit + PubCon.
There are 1000s of other conferences.
Fill out a free speaker proposal as the first step. This will allow you to hone your sales pitch to a perfect state.
You'll know your sales pitch is good, when conference attendees start voting wildly for you to speak at conferences.
This is a great way to reach 1000s/conference of qualified leads.
