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MenuWhat are the possible variants to translate a book?
What are the possible variants to translate a book? I've just written my first novel and need to find a reliable publisher, but most likely, I will choose the local one (in L.A.).
I found some comments about Babelcube on https://kindlepreneur.com/book-translation/ and https://www.writemyessayfast.org/ by Dave Kinsella. Other book translation services start from $20 per page and I can't simply afford it..
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The purpose of localization during translation is to adapt your text to the needs of a particular language or culture. After a document is localized is should have the “look-and-feel” of the target language. It should appear that the information was actually written or developed within the local culture.
Consider the following translation of a document from Japanese to English. You want your document to meet all of the rules of the language, the culture, and the region. Without more information, however, this is not possible. The English language is too vast. Some machine translators have accounted for language variants, as have some CAT systems, but the majority of computers simply translate to “English”. Sometimes there is a choice of British English instead of American English, but even this is not universal. The same is true for Portuguese, where European and Brazilian Portuguese have any number of differences.
In Spanish, there are many variations in the language, and not all countries follow the rules of Castillian Spanish within their official language. Even within Spain there are distinct language groups such as Catalan and Basque (which is actually nothing like Spanish). The Spanish of the Canary Islands has many Portuguese influences, Latin American and Caribbean Spanish are both close to Castillian Spanish, but still different than each other. Argentina and Uraguay speak a variant that is almost closer to Italian than Spanish.
While there are dozens of Arabic dialects, and Chinese dialects number in the hundreds, all official documents in these two languages are written in Literary Arabic and Mandarin, respectively. This makes translation to and from these languages much easier.
When selecting a translation service provider, it is important to look beyond the direct language pairs listed on the website and ask questions about the ability of their translators to localize your documents when the source language has distinct variations. An American may speak English, but it would be almost impossible for them to translate a document into a Scottish dialect
If it's your first book, I would recommend publishing and marketing in your native language (I'm assuming English), before worrying too much about translations.
It's hard enough to market your book in your native language and market. Doing so in another language and market is generally more trouble than it's worth, especially if you have the privilege of being a native English speaker in the golden goose of the U.S. market.
I know self-published fiction authors who went through the trouble and expense of getting their books translated, and had a bad time.
I did talk to a non-fiction author who writes titles that are keyword rich (in other words, they're about things that people are searching about a lot on Amazon), and he said Spanish and German-translated books sell themselves.
So I personally ran a test with one of my shorter books, one that is keyword rich. I got 7,000 words translated into Spanish on Upwork, for about $250.
That was several months ago, and I'm nowhere near turning a profit. Amazon won't allow me to run ads for the book, and even though I have native Spanish speakers on my email list, few of them bought.
Now, if you can get a publisher in another territory to translate, publish, and market your book, then that's great. They know the market and can do the marketing. But, I wouldn't recommend putting much energy into that.
Long story short, I recommend concentrating on your native language and market first, and sell so many books that a foreign publisher reaches out to you and asks to buy translation rights.
I hope that helps. Feel free to book a call if you have further questions.
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Can I expect book sales if I upload my ebook on Kindle Direct Publishing and do nothing to promote it?
While you might be able to expect initial sales from family and friends who know about it, actual sales from people stumbling upon your book depends on a few factors when you upload it. 1.) Have you chosen the correct keyword phrases and categories? 2.) Are these categories extremely competitive? 3.) Did you incorporate these specific keywords and categories in your title, subtitle, and book blurb?(Note: not everyone can finagle a way into putting the word thriller in their title, but some can do it in their subcategories although at times that may seem too sales pitchy, not that anyone but authors who know what you're doing would notice or even care). 4.) Do you have between one-hundred to three-hundred people ready to buy your book when it is released? (family, friends, subscribers) When you can sell around that many copies the first three days of your release, Amazon's free marketing kicks in. Hot New Releases List, Those Who Bought This Book...etc. That's pretty much awesome sauce if you can manage it. 5.) Does my amazon page look inviting? 6.) Is there too much front matter before the actual sample chapter begins, thus impeding your readers from getting into the book right away? If the answers to these questions are a big fat no,(or a big fat yes to questions 2 and 6) then uploading your book and walking away from it is going to get you nowhere. You essentially need to take your writer's cap off and get serious about marketing. An indie author doesn't get to be complacent in that respect. Becoming a book marketing guru can be daunting and overwhelming when looking at it as a whole, and figuring out where to start has made many authors give up before giving it a chance. Which is why I am super happy to be answering this question for you. Not that you asked how to market your book. I suppose I've basically answered your question, but I'd like to take it a step further and give you a place to start so you aren't flailing around in the deep quagmire of marketing do's and don'ts. Amazon's search engines are designed to find books listed under popular categories and niches so keywords are going to be your best friend. One book that is absolutely stellar at explaining the process behind researching keywords is a book called Making a Killing on Kindle(Without Blogging Facebook Or Twitter) and another book called How to Sell Fiction on Kindle. The Reader's Digest version is this: go to Amazon.com and start typing in your genre in the search tab. The goal is to take your main genre and find subcategories that are popularly searched on Amazon. So when I type in the word Thriller I get "thrillers in books, mysteries and thrillers new releases 2016", etc. Now type in "thrillers a" and you get "thrillers and suspense books" etc. these top key phrases are the ones that are searched the most by people interested in that genre. Now try typing in "thrillers b" and you get "psychological thrillers books" and other key phrases, but this is an important thing to discover. Many people are searching for psychological thrillers. Does your book fall under that category? Is it a psychological thriller, a serial killer thriller, or possibly some other type of thriller that can be narrowed down to a specific niche? This can be a long and arduous way to research keywords and phrases, which is why I think grabbing those books that I mentioned above and memorizing the very dickens out of them is a great beginning for your marketing guru journey. Why? Because most of the research has been done for you, and you get a list of the most highly ranked keyword phrases for your specific genre...all current. You are also given instructions on simple html coding to help make your amazon page sparkle. I hope this information is helpful for you, and good luck with your book. I hope you are able to get it uploaded and visible on kindle as soon as possible. If you’re interested in learning more about the best practices on marketing your books feel free to visit me on my website at The Blond Guerrilla: Guerrilla Marketing, Writing, and Self-Publishing Your Book. http://theblondguerrilla.com Or set up a call and we can work on a plan to help you sell your books. I’m always excited to help fellow authors in their quest to get their books discovered. Happy marketing my author friend!CA
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I have a digital product (pdf + multimedia) that college applicants and parents will buy. How do I find the person, or system, to market it for me?
One approach would be to (1) Create a website from which your product can be purchased and downloaded; (2) Enable easy social sharing from the website so that happy customers multiply at no cost to you; (3) Market that site through PPC campaigns, targeting relevant search verticals. Basically, you'd be paying a commission to Google and Bing in exchange fore eyeballs on your site. Whether those impressions convert to sales depends on your presentation and (of course) the product itself. Conceivably, you might do all this yourself. But you might prefer to pay (1) A branding consultant / namer / domain broker to select and obtain the ideal domain name to use, (2) A web designer to build the site, (3) An SEM specialist to manage your AdWords and Bing campaigns, (4) A copy writer to craft your landing page sales pitch, improving your sales funnel and boosting conversion rates, (5) A content writer to produce additional articles, (6) An SEO to work on whatever it is they do this month. It isn't strictly necessary to pay for these services, if you're willing to teach yourself. You might accelerate that process and avoid expensive mistakes if you schedule a few short Clarity.fm calls with relevant experts. That's the approach I would use – building a site that functions like a store and advertising online through SEM. This way you can test the viability of your product without having to hire sales staff. Yes, you could try marketing through other channels such as local gatherings of college-bound students or via phone, email, radio, TV, mail, etc. But online you can access a broad range of potential customers with less initial investment in planning, staffing, and infrastructure. So it's a test case. If your product can't sell online in this way, then it may not be worth expanding with those other strategies. Furthermore, this online approach scales very well. If you're profitable while spending X on PPC, then you might grow those profits simply by reinvesting and raising that advertising budget. I offer professional services for #1 (names / domains) and #4 (sales pitch) above, if you're interested. To some extent, I know my way around #3 (SEM); but I don't manage campaigns for clients - only suggest tactics for those who run their own campaigns. Plenty of Clarity.fm experts could run an SEM campaign for you quite well if you'd like to outsource that marketing.JP
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What are the best CPM networks to use on my site?
In my experience, CPM ads pay much less than CPC. I think that your issue with AdSense was poor optimization / ad placement. I have a client who had very low CPC with high traffic website, and was making well over $10000 per month with AdSense. Before we optimized his site, with same traffic he was making less than $3000 (which is still pretty good). There may be some good CPM networks out there, but overall, CPC should yield much higher income. What was your RPM (revenue per 1000 impressions) with AdSense?LB
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Personal branded domain (mattpeplinski.com) or a branded domain (empiricspirit.com) to promote books?
Both domains are very important. I suggest that you use both of them in different ways. If you believe that your empiric spirit domain is a "company" that you would like to support in social media and in articles, etc., for years to come, support it on its own domain separately from your personal domain. However, I surmise that your personal domain is where you will (and, in my opinion, should) be driving up your social media presence and content. So, I recommend that you direct all book traffic there. So, create a subdomain for your site, or a subfolder, and "point" your book domain to that subfolder. Write about the book in your social media and blog, and all traffic will come where you want it to ultimately come - your website. It's important to maintain a website for the success of your book - for informational purposes, and to show people where to purchase the book. But it is important that you use social media like a pro, and become a guest blogging expert and frequent guest on radio programs... Those things matter much more. Direct all traffic where you want using bitly links, and track what is most effective. Good luck! Enjoy the journey :)KG
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What's the best way to launch a market research/analyst firm?
Hi: To start, think concentric circles: * At the core, you have those you know well in the space—individuals who will take your call, most likely be your first customers and, hopefully, will be your champions. * Next ring out, you have acquaintances—people you have met briefly at conferences, industry events, etc., who were interested enough to share a business card. * And at the outer ring, you have the bulk of the industry—these are the folks who will be the target of your broader content management campaigns. As you gain traction in the inner two circles, it will make approaching the industry masses much easier. If you wish to discuss, send me a PM through Clarity for 15 free minutes. Cheers, KerbyKM
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