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MenuDoes it make sense to build a product similar to a recently acquired one?
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It's a great idea, especially if the bigger company has now made it bureaucratic, or complex, and users miss the days when it was a small, stand-alone site.
Also, since you were a passionate user, you probably know a few small ways to improve the site. Large companies that buy small businesses have a bad track record for continuing innovation of the acquired product.
Generally, you'll always have a better chance of success producing an App already in demand, independent of market share any company holds.
Consider the Apple II, Apple screwed over their customers and lost a suspected 80% market share + came very close to bankruptcy.
The IBM PC... well... IBM stopped manufacturing this hardware around 1982 after they went from 100% market share to around 18% + could no longer make a profit.
And my all time favorite Microsoft's destruction of the Skype product. They got so many complaints about Skype 8 that they locked the complaint thread after 48 hours.
Skype went from nearly 100% market share to spawning so many competitors Skype will likely go the way of the carburetor, buggy whip, 8 track cassette shortly.
If it adds value, yes. Just copying it, no.
I am sure you can improve it.
Success!
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