Thank you for your great question. Three BIG THINGS! #1 - while exploring a niche or a specific target market have laser focus and evaluate as much as you can. #2 - what makes your product or service so unique that is stands out from all that is available in the marketplace? #3 - where are your potential clients? These BIG THINGS plus much more are part of evaluating your question which naturally is dependent on your answers and the current market position of your company. To your success - Janice