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Business planning: When determining your target market, would it be better to be niche or have a broader client base?
PH
PH
Philo4Thought HMI, https://www.linkedin.com/in/cesal answered:

In my experience, it's better to start with a niche group and focus on providing a more robust service to a select group. Gradually others who fall outside of the target market will also seek you out as you build your positive reputation within your niche target market.

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