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Business planning: When determining your target market, would it be better to be niche or have a broader client base?
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Praveen Puri - Strategic Simplicity®, Former CEO, Executive Business Advisor, Increase sales, profits, and market share answered:

Start with a niche audience you can reach, get them to start using your product/service. Then, you can start scaling/broadening your user base in iterations. Remember Facebook: First Harvard students, then other colleges, then (when the product was more robust and the concept proven) the general public.

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