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Business planning: When determining your target market, would it be better to be niche or have a broader client base?
RG
RG
Rebecca G Brizi, Management Consulting answered:

Specific is Terrific!

But how do you choose?
Work to your strengths!

What problem do you solve and how do you solve it?
Now look to your market: who has that problem, and who wants/needs it solved in your particular way?

Start there to build your niche market, then work outwards to demographic criteria.

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