Here's the thing - we get excited by saying "if we cast a wide net, we're bound to get a bunch of clients along the way."

This is flawed thinking now-a-days because everyone is doing everything and everything is saturated.

I rather be a big fish in a small pond VS a small fish in a big pond.

The more niche you go the more specific your marketing campaigns can be. If you go broad, your ad spend will be expensive b/c you will be target a handful of different demographics. This will be extremely expensive.

Niche niche niche is like location location location in real estate.

Please do not make the mistake of going broad.