Non technical here. Looking for some good material that could guide me .
- Define the appropriate market you're targetting
- List major producers and consumers by geography and key products.
- Visit their websites to get more informantion.
- You can buy reports from consulting platforms which are expensive.
- Or contact an expert via like me via clarity for calls or in depth reasearch which are cheaper.
Depending on your industry, you could find local competition using https://www.LocalLeadFinder.net
It’s a tool that lets you put in search terms on different types of businesses and then generate full details about them.
Great for market research and outreach.
If you consider yourself to be non technical, you can always try the R&D phone call. You are asking for the key decisions professional opinion to best develop your product/service. This works in two-ways, 1. you empower them to feeling their opinion is valued. 2. you are also planting the seed for the future with that person.
It has worked for well for me and my clients.
Find a competitor in the niche you want to go in. See what their site looks like, look at their users and try to identify a subset that you know about (like where they hang out, what they read, etc) and can reach easily. Then, create your product / service. Your site should do the basic functionality that the users want, but you need something that differentiates you / improves on the competition. Then, reach out to this group and get them to use your product. If you get to the point where you have a product/service and regular users who like it, then you are ready to scale.